Fiona Bruce Covers Greys to "Make the Best of Herself"


By Hannah Mudge

The way women of a certain age who work in broadcasting are treated remains a major issue, and this was highlighted once more this week, with Fiona Bruce talking about the double standards facing men and women on television.

The newsreader and television presenter told Reader's Digest magazine she dyes her hair to cover "a few grey hairs", admitting that she does so because standards of appearance are different for men and women and that she knows she "needs to make the best of herself".

"Of course, we wouldn't even be having this conversation if I was a 48-year-old man," she said. "I used to get cross about that, but what's the point? I'm never going to change things on my own."

In contrast, her greying, middle-aged colleagues Huw Edwards and George Alagiah are happy to leave their hair as it is - they know there'll be no repercussions thanks to the way society tends to see a certain sort of grey haired man as "distinguished", while a woman in the public eye who didn't cover up grey hair would be "unattractive" and "past it".

Remember Miriam O'Reilly, the BBC presenter who won her case for age discrimination against the corporation? She alleged that she had been told to be "careful about those wrinkles", recommended Botox, and offered a can of hair dye, before being axed.

Fiona Bruce is often painted as the BBC's feminist face, thanks to her tales of being an "earnest" student activist who used to Reclaim the Night and once set up a women's group, and recent work she has done for organisations such as Women's Aid. "Feminism is still very relevant for me," she said in 2006, adding that she felt sad that many women don't feel the same way. It was in the same interview for the Guardian that she mentioned the often demeaning way the press treats female newsreaders, with a focus on appearance above all else.

So despite past concerns and the fact it's very obviously an issue she feels strongly about, it seems like Bruce has decided to pick her battles and do what it takes to make life a bit easier. After all, why not? It's her livelihood we're talking about. Miriam O'Reilly quit the BBC a year after winning her case, saying that she felt sidelined and resented by executives who didn't really care about stamping out discrimination.

"There comes a point - especially if you're a woman - when your career just falls off a cliff," Bruce told Reader's Digest.

Reading that Bruce thinks there isn't much point getting angry about such double standards because she'll never change things alone did, I have to admit, make me feel sad. I understand that discouraging feeling that problems have been around for decades and are unlikely to go away any time soon. I understand that she probably feels like she has better things to be occupying her time with thanks to having a high profile job, a family, and her own interests, so I'm not going to judge her on that account.

But the feeling that it's pointless getting angry about injustice because "things will never change" is one commonly experienced by so many women. You have to wonder just how many changes it's preventing from taking place. 

We can't address every issue in society all the time, no one has the time and the energy to do that. However it's encouraging when women - particularly women in the public eye - want to change the system and are prepared to fight for it. It's inspiring when people stop being complacent and want to make society better for everyone, rather than thinking "I'll deal with it if and when it affects me personally".

Instead of feeling down that we're never going to change things on our own, we have the opportunity to look for community and organise together in order to affect change - or simply make a big noise about it ourselves and hope to get people on board. If everyone takes the "What's the point?" attitude, we're likely to remain dissatisfied and annoyed by the inequalities we see.

Hannah Mudge writes about all things news and feminism-themed for BitchBuzz, and is currently adjusting to life as a new mum. You can also read her blog, We Mixed Our Drinks or follow her tweets as @boudledidge.

Image via Mag Web.

 

 
POSTED IN: NEWS
Tue, 18 Sep 2012 14:00 (GMT+01)
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